Context & Goals
The purpose, to improve the corporate website user experience, interface design & digital strategy.
A one-on-one discovery discussion with Digital Marketing Director Bryan Pawlik on needs & expectations resulted in the following goals:
- Analysis of HR outsourcing, Insperity’s services & prospective clients.
- Research & apply user experience, conversion rate optimization & inbound marketing strategies.
- Present story, design & overall content strategy to leadership as well as the Marketing & Operations team.
Challenges
- New to HR outsourcing industry, Insperitys process & their identity standards.
- Finding a balance to meet project goals while collaborating with multiple stakeholders.
- Change of scope or direction steering away from established project goals.
Results & Outcomes
In collaboration with the in-house creative team, we reconstructed the user experience which increased the corporate website conversion rate by +21%, improved session duration by +23%, & reduced the bounce rate by -29%. We persevered by focusing on the following:
- Present a minimalist, contemporary, & engaging design consistent with brand archetype Hero.
- Effectively use words & images that engage viewers & invite them to spend more time on the site, where they can better learn about Insperity services.
- Make the site’s navigation more functional & better align content about our HR services with prospective client’s pain points.
By the end of 2019, insperity.com had 3,000,000 unique visitors an increase of 11.5% & 2,000,000 unique visitors to the blog a 26% increase.
Insperity.com Unique Visitors
Blog Unique Visitors
15
Business Context & Road-mapping Sessions
Portfolio Exhibit
Product design & advisory. Developed innovative web, UX/UI & digital solutions. Increased conversion rate, session duration & reduce bounce rate. Collaborate with colleagues along with stakeholders to create digital experiences designed to engage prospects.
Reconstucted user experience & interface to increase digital marketing, website & brand enagement.
Here you will find a collection of images from past initiatives. Take notice of the various digital design & brand development solutions.
Imagination & Vision By Design
Ready To Start Enhancing Your Brand Or Digital Solution?
Studio Mission & Values
Develop brand & digital experiences that become systems of motivation, encouragement, attraction, engagement, conversion & opportunities. Make a positive impact on the community, marketing, business & overall humankind.
Humility
Respect
Love
Grit
Growth
Trust
Work Ethic
Courage